The Process: I led the social strategy and created both video and graphic content, shooting and editing short-form videos that showcased the menu in a way people in Charlotte could relate to. From bagel making and behind-the-scenes prep to catering drops at offices and experiential moments, I used trends, clear hooks, and strong visuals to keep the food front and center. The goal was to introduce the brand to the market with content that felt local, intentional, and scroll-stopping.