Short-Form Video Creation | Social Media Strategy
Einstein Bros. Bagels
Hospitality
The Client: Einstein Bros Bagels launched in Charlotte and wanted a local social presence that felt fun, fast, and true to how people eat and work in the city.
The Process: I shot and edited short-form videos that showed the menu in a way people in Charlotte would connect with: bagel making, behind-the-scenes prep, catering drops at offices, and experiential clips. I used trends, simple hooks, and clear visuals to make the food the focus. The goal was to introduce the brand to the market with content that felt local and scroll-stopping.