Short-Form Video Creation | Social Media Strategy
International Pure Water
Consumer Packaged Goods
The Client: International Pure Water provides high-quality water filtration systems designed to make clean water accessible for homes and businesses.
The Process: I created engaging, story-driven short-form videos that brought personality and humor to a traditionally technical product. By leaning into relatable, trend-based content and clear product storytelling, I helped refresh IPW’s social presence and make filtration feel fun and relevant. My video strategy led to a significant increase in engagement and overall view growth across Instagram and TikTok.
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The Results
