Short-Form Video Creation | Social Media Strategy
The Gin Mill South End
Hospitality
The Client: The Gin Mill is a South End Charlotte staple: a neighborhood bar and rooftop known for its game-day energy, live music, and big crowds.
The Process: I developed short-form video content that matched The Gin Mill’s bold, high-energy atmosphere while highlighting events, seasonal specials, and the staff. My work focused on creating content that felt authentic to the brand’s voice and audience. One of my videos became their most viral post to date, reaching a combined total of over 10 million views across platforms.
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The Results
